Italian luxury sportswear house known for its vibrant pop art knitwear and roots in the 80s Paninaro scene.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1974 by Silvano Gerani and Giuliana Marchini in Italy’s Emilia-Romagna region, Iceberg was one of the first brands to elevate sportswear to the realm of luxury fashion. Originally launching as a knitwear specialist under the Gilmar Group, the brand pioneered the concept of "sporty chic" by applying high-end Italian craftsmanship to casual silhouettes. Iceberg became a cultural phenomenon in the 1980s, adopted by the Milanese "Paninaro" youth movement for its vibrant colors and bold logos, before finding a second home in the 90s US hip-hop scene and UK Garage raves, worn by icons like Jay-Z and Pamela Anderson.