New Zealand-based performance apparel brand known for pioneering the use of merino wool for outdoor pursuits.
ORIGIN
New Zealand
PRICE TIER
premium
Founded in 1995 by Jeremy Moon, Icebreaker is a New Zealand brand that pioneered merino wool as a high-performance, natural alternative to synthetics in outdoor apparel. It began with a chance meeting with a merino sheep farmer, leading to the creation of technical base layers that harnessed the fiber's natural breathability and softness. The brand’s collections, which now include everything from underwear and socks to mid-layers and outerwear, are designed for outdoor enthusiasts who value functional, minimalist design and natural materials.