Danish contemporary brand known for its affordable, feminine designs and playful, creative approach to everyday fashion.
ORIGIN
Denmark
PRICE TIER
contemporary
Founded in Denmark in 1999, ICHI is a contemporary womenswear brand operating under the Danish fashion group DK Company. The brand built its identity on providing accessible, high-quality fashion that blends Scandinavian simplicity with a creative and feminine spirit. ICHI is known for its complete seasonal collections that offer versatile and wearable pieces, often incorporating unique, handmade prints that give the designs a personal touch. The collections range from casual t-shirts and trousers to dresses and knitwear, designed to be mixed and matched for a variety of occasions.