Macy's exclusive activewear brand offering affordable and functional performance apparel for everyday athletes.
ORIGIN
USA
PRICE TIER
affordable
ID Ideology is a private-label activewear brand launched by Macy's in 2017 as an expansion of its existing women's Ideology line. Created to serve the everyday athlete, the brand provides affordable performance and loungewear for men, women, and plus-size customers. The collection is designed for action and motion, featuring pieces like moisture-wicking tees, training shorts, compression leggings, and versatile hoodies intended to maximize performance in various conditions. The brand's core message, “Accepting All Athletes,” was introduced through a marketing campaign highlighting inspiring individuals who have overcome personal challenges, aiming to motivate people from all walks of life to commit to their health and wellness goals.