Indian ethnic and fusion wear brand known for its comfortable, flared silhouettes and traditional craftsmanship.
ORIGIN
India
PRICE TIER
mid
SPECIALIZATION
WOMEN
Founded in Jaipur, India, by Lalit and Vinita Khatri, Idaho is an ethnic and fusion wear brand dedicated to reinventing traditional Indian design. The founders established the label to empower local artisans and celebrate India's rich cultural heritage, blending modern aesthetics with age-old craft techniques.