London-based publisher and bookseller known for its curated selection of rare art and fashion books.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded by Angela Hill and David Owen, IDEA is a London-based bookseller and publisher specializing in rare, vintage, and out-of-print books on fashion, photography, and design. Initially selling through iconic retailers like Colette and Dover Street Market in the nineties, IDEA gained significant traction in the 2010s through its highly curated Instagram presence. The brand's name is an acronym for the founders' family members: Iris, David, Edith, and Angela. Beyond sourcing and selling rare titles, IDEA has expanded into publishing its own limited-run zines and monographs with collaborators like Vetements, Gucci, and Palace Skateboards.