idea books

Founded in 2009 in London by Angela Hill and David Owen—a former photographer and television writer who turned their shared obsession with vintage print into a business—IDEA began as a highly curated dealer of rare fashion, art, and photography books. Operating out of a Soho showroom and shop-in-shops at Dover Street Market, the brand built a cult following among the fashion industry's top designers and creative directors who rely on its obscure titles for inspiration. IDEA revolutionized the antiquarian book trade by using Instagram to sell rare titles directly to its audience, creating a sense of urgency and exclusivity.

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