Ohio-based housewares brand known for its signature clear storage solutions and viral collaboration with The Home Edit.
ORIGIN
USA
PRICE TIER
mid
Founded in 1974 in Solon, Ohio, iDesign (formerly InterDesign) began with a simple mission to offer innovative storage products at a reasonable price. While the company spent decades as a quiet leader in housewares, it found explosive cultural relevance in the late 2010s through the rise of the "home edit" aesthetic—a movement that transformed pantry organization into a visual status symbol. Known for its signature clear plastic bins, turntables, and modular drawer organizers, iDesign became the hardware behind the viral trend of color-coded, hyper-organized spaces.