ido

iDO is an Italian children's clothing brand created in 2011 by Miniconf, a company specializing in children's apparel since 1973. Founded by Giovanni Basagni in the Casentino Valley of Tuscany, Miniconf has established itself as a leader in the Italian market. The iDO brand is designed to accompany children through their daily activities with style and practicality. The collections are characterized by fun, bright colors, and playful designs, making them a favorite among children. The brand focuses on creating attractive, high-quality, comfortable, and safe clothing. Product lines span from casual everyday wear like t-shirts, tracksuits, and jeans to smarter outfits for special occasions, catering to boys and girls from newborns up to 16 years old. The parent company, Miniconf, emphasizes Italian design, quality, durability, and safety in all its products, distributing through a multi-channel approach that includes monobrand stores, multi-brand retailers, and e-commerce.