ihs

Imagined and produced in Italy’s Tuscan fashion district, IHS is a streetwear brand that launched with its Autumn/Winter 2019/2020 collection. The brand’s name and designs are derived from a mysterious acronym with roots in early Christianity and medieval history, reinterpreted for a modern audience. IHS creates an energetic convergence between contemporary streetwear and historical figurative art, using motifs and symbols from the past as new tools for communication.\n\nThe brand’s core apparel includes graphic t-shirts, hoodies, and tracksuits that feature imagery of heroes, demons, and masks, exploring cues from ancient symbols. By blending these evocative graphics with modern silhouettes, IHS aims to connect with what it calls “new alternative communities.” The collections are built around concepts like “Respect Your Demon” and “Choose Your Mask,” encouraging a form of self-expression rooted in historical and artistic narratives. All products are made in Italy, emphasizing a commitment to high-quality production.