United Kingdom luxury fashion house
ORIGIN
United Kingdom
PRICE TIER
luxury
SPECIALIZATION
WOMEN
Ihuoma is based in United Kingdom and was founded in 2019.

A look into the launch of luxury lingerie brand Ihuoma, founded by Annabelle Mu’azu, highlighting its debut 'Divine Feminine' collection and its mission to celebrate the beauty of Black women.

An in-depth interview with founder Annabelle Mu'azu detailing her multifaceted design process, the brand's homage to African heritage, and her creative collaboration with her daughter A'isha.

Ihuoma celebrates a major brand milestone after being featured in Vogue's roundup of Black-owned lingerie brands, cementing its status in the luxury intimates market.