A celebrity hairstylist-founded haircare brand known for its minimalist, high-performance 3-step system designed to repair and nurture all hair types.
ORIGIN
Australia
PRICE TIER
luxury
Iles Formula was launched in 2015 by internationally acclaimed hairstylist Wendy Iles. The brand emerged from Iles’ decades of experience on high-profile fashion shoots and film sets, where she needed a single, powerful solution to instantly repair the frequently damaged hair of models and celebrities. Initially a private, on-set secret, the formulas were released to the public after persistent demand from her elite clientele. The core of the brand is a concise 3-step system—shampoo, conditioner, and finishing serum—that delivers what Iles calls a “spun silk” finish for all hair types and textures.