iles formula

Iles Formula was launched in 2015 by internationally acclaimed hairstylist Wendy Iles. The brand emerged from Iles’ decades of experience on high-profile fashion shoots and film sets, where she needed a single, powerful solution to instantly repair the frequently damaged hair of models and celebrities. Initially a private, on-set secret, the formulas were released to the public after persistent demand from her elite clientele. The core of the brand is a concise 3-step system—shampoo, conditioner, and finishing serum—that delivers what Iles calls a “spun silk” finish for all hair types and textures.

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