ilia

Founded in Vancouver in 2011 by Sasha Plavsic, Ilia is a leader in the clean beauty movement. The brand was born from Plavsic's desire to recreate her favorite lip balm with safe, effective, and natural ingredients after discovering questionable components in the original. Ilia's core philosophy is to treat skincare and makeup as one, creating potent formulas with active levels of skincare ingredients that protect and revive the skin. The brand champions transparency, using a combination of synthetic and natural ingredients to ensure product efficacy and safety. A key product, the Super Serum Skin Tint SPF 40, has sold over a million units since its 2019 launch. Committed to sustainability, Ilia utilizes recycled aluminum, glass, and responsibly sourced paper for packaging and runs a recycling program for its empty containers. In 2022, Ilia was acquired by Famille C, the Courtin-Clarins family holding company, positioning it for further global expansion.