Clean beauty brand known for its skincare-powered makeup and minimalist, radiant aesthetic.
ORIGIN
United States
PRICE TIER
premium
Founded in 2011 by Sasha Plavsic, a former branding executive who sought a safer alternative to her favorite lip balm, ILIA Beauty is a pioneer in the clean beauty space. The brand is rooted in the philosophy of "skin-centric beauty," merging high-performance makeup with active skincare ingredients. ILIA challenges the conventions of natural beauty by balancing safe synthetics with organic botanicals to create efficacious, radiant formulas.