British makeup brand known for its professional-grade, highly pigmented products and theatrical, subculture-inspired artistry.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2008 by marketing entrepreneur Julian Kynaston, Illamasqua emerged from the UK’s subcultural nightlife, inspired by the creativity of goth and punk scenes. The brand, whose name combines “illusion” and “masquerade,” built a cult following with its professional-grade, intensely pigmented color cosmetics designed for bold self-expression. Rooted in theatricality and a rebellious spirit, Illamasqua champions individuality, offering tools for both makeup artists and consumers to challenge conventional beauty standards. The brand has been a vocal advocate for inclusivity and ethical practices, proudly maintaining a 100% cruelty-free stance with PETA certification since its inception and offering an extensive range of vegan products.