i'm sorry by petra collins

I'm Sorry by Petra Collins is a fashion brand launched in 2020 by Canadian artist and photographer Petra Collins, exclusively with the luxury retailer SSENSE. The brand is a direct sartorial translation of Collins's renowned photographic work, which explores the complexities of girlhood with a dreamy, pastel-tinted, and often subversive vision. The collections feature a range of apparel from matching sweatsuits and pajama sets to satin slip dresses and bodysuits, often adorned with sassy graphics and playful colorways. The brand speaks to a nostalgic female adolescence, with designs that are reminiscent of a mid-2000s Myspace page or a teenager's poster-plastered bedroom.

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