New York-based childrenswear brand known for its playful, classic designs and signature soft jersey knits.
ORIGIN
United States
PRICE TIER
premium
Founded in 2006 by Haejung Chung, Imoga is a New York-based childrenswear brand that reimagines classic silhouettes with a playful, modern sensibility. Originally inspired by the founder’s desire to create subtle, sophisticated clothing for her own children and nieces, the brand has grown into a go-to label for vibrant, comfortable girls' apparel. Imoga is best known for its signature viscose jersey knit—a uniquely soft, breathable fabric developed after seasons of trial and error to ensure enduring comfort and shape.