Nashville-based brand known for its American-made selvedge denim and modern interpretations of classic workwear.
ORIGIN
USA
PRICE TIER
premium
Founded in 2009 by Matt and Carrie Eddmenson, Imogene + Willie was born from a desire to revive American denim craftsmanship. Operating from a refurbished 1950s gas station in Nashville, Tennessee, the brand began with a simple goal: to create the perfect-fitting pair of jeans. With roots in the denim industry—Carrie’s family owned a denim finishing facility—the founders leveraged their expertise to build a brand centered on quality materials and enduring design. Imogene + Willie is known for its core denim offerings for men and women, which blend vintage American aesthetics with contemporary fits, alongside a curated selection of casual apparel like graphic tees, jackets, and wovens.