Indian mass-market whisky brand known for its smooth blend and iconic marketing campaigns.
ORIGIN
India
PRICE TIER
affordable
SPECIALIZATION
MEN
Imperial Blue was launched in India in 1997 by Seagram and later became a flagship label under Pernod Ricard before its recent acquisition by Tilaknagar Industries. As one of the world's highest-selling whiskies by volume, it is a cornerstone of the Indian-made foreign liquor (IMFL) market. The spirit is crafted as a smooth blend of Indian grain spirits and imported Scotch malts, designed to offer an accessible yet satisfying drinking experience.