imps & elfs

Founded in 1997 by Fons Cohen in Amsterdam, Imps & Elfs emerged as a pioneer in sustainable childrenswear, becoming one of the first labels to make organic cotton a stylish standard. The brand’s name reflects its playful philosophy, balancing the mischievous "imp" with the sweet "elf" to capture the dual nature of childhood. Designed with a focus on the child's natural shape and movement, the collections feature uncomplicated, minimalist silhouettes with subtle sporty influences.

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