in bloom

Founded in 2008 by Maite Belaunde in Lima, Peru, In Bloom Sleepwear was born from a passion for high-quality textiles and mindful living. Joined by her daughter Ines Ortiz de Zevallos, Belaunde has built a brand that elevates everyday routines through thoughtfully crafted sleepwear and loungewear. The brand is defined by its use of exceptional local fibers, particularly Peruvian Pima cotton and modal, which are celebrated for their unparalleled softness and durability.

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