A San Francisco-based luxury botanical skincare line known for its artisanal, small-batch formulas and perfumery-as-medicine approach.
ORIGIN
USA
PRICE TIER
luxury
Founded in San Francisco by Julie Elliott in 1999, In Fiore is a pioneer in luxury botanical skincare, created long before "clean beauty" became a mainstream movement. Inspired by old-world apothecaries and ancient traditions, the brand's philosophy centers on "perfumery as medicine," using the sensorial power of scent to promote healing and well-being. Elliott, the creatrix behind every formula, combines her intuitive understanding of plant intelligence with artisanal, handcrafted methods to create potent, oil-based serums, balms, and cleansing essences. The brand is known for its signature 4-2-4 cleansing method, a ritual inspired by Asian skincare routines that involves a four-minute oil massage, a two-minute cream cleanse, and a four-minute water rinse.