Dutch streetwear label known for its athletic-inspired apparel, bold logo graphics, and utilitarian design approach.
ORIGIN
Netherlands
PRICE TIER
premium
Founded in 2012 by Eric Franzel, In Gold We Trust originated as a fashion line within Franzel Amsterdam before evolving into a standalone Dutch streetwear label. Rooted in the founder's personal journey of overcoming obstacles, the brand draws heavy inspiration from athletic resilience, tailoring, and a pursuit of freedom. The label is best known for its signature hoodies, graphic t-shirts, and utilitarian outerwear, often featuring prominent logo placements and bold typography that nod to the Dutch Golden Age.