in gold we trust paris

Launched in 2017 by architect Héloïse Chiron and tailor Louis Marie De Bridiers, IN GOLD WE TRUST PARIS is a contemporary jewelry label with a transgressive and philosophical approach. Inspired by the American motto “IN GOD WE TRUST,” the brand questions modern values through its designs, using jewelry as a medium for reflection. Each collection serves as a manifesto, challenging conventions with an impertinent and societal perspective. The brand’s aesthetic is characterized by an industrial, urban, and sometimes brutalist style, with a signature masculine-feminine touch.\n\nIN GOLD WE TRUST PARIS pieces are handmade in their Parisian workshop, primarily using materials like brass, steel, and sterling silver coated in 18-carat gold or palladium. Signature items include bold chain-link necklaces, bracelets adorned with carabiners, and rings that transform everyday objects into audacious accessories. The brand has gained a following for its unique blend of raw and refined elements, and is stocked by prominent global retailers such as SSENSE, Farfetch, and HBX, appealing to a clientele that values both statement-making design and conceptual depth.