inamorata

Founded in 2017 in California by model and author Emily Ratajkowski, Inamorata translates a relaxed, Southern California beach culture into a body-conscious, city-ready wardrobe. Rooted in Ratajkowski’s own upbringing in the coastal town of Encinitas, the brand initially launched as a direct-to-consumer swimwear line before expanding into intimates, ready-to-wear, and accessories. Inamorata is defined by its unapologetically bold aesthetic, featuring cheeky cuts, vibrant prints, and retro-inspired silhouettes that draw heavily from 1970s, 80s, and 90s swim culture.

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