An Italian-born NFT project co-founded by Justin Bieber, known for its positive bear art and high-fashion collaborations.
ORIGIN
Italy
PRICE TIER
premium
Launched in December 2021, Inbetweeners is a Web3 lifestyle brand that originated as a collection of 10,777 teddy bear NFTs on the Ethereum blockchain. The project was co-founded by Naples-born artist Gianpiero D'Alessandro, who serves as the creative director, alongside entrepreneur Pasquale D'Avino and pop superstar Justin Bieber. The brand’s core mission is to spread positivity and create a supportive community, with D'Alessandro's hand-drawn bears designed to evoke a sense of comfort and happiness reminiscent of a childhood teddy bear. The project gained significant initial traction, partly due to strong promotion from Bieber to his global audience.