South Asian-inspired beauty brand blending traditional Ayurvedic rituals with modern chemistry for conscious skincare and haircare.
ORIGIN
India
PRICE TIER
premium
Founded in 2021 by global influencer Diipa Büller-Khosla, indē wild is a conscious beauty brand rooted in the concept of 'Ayurvedistry'—a proprietary blend of ancient Ayurvedic rituals and modern clinical chemistry. Inspired by her mother’s background as an Ayurvedic doctor and dermatologist, Büller-Khosla launched the brand to address the specific needs of melanated skin and challenge the colorism prevalent in South Asian beauty standards. The brand’s core product lines span skincare and haircare, featuring signature items like the Sunrise Glow Vitamin C Serum, Sunset Restore Bakuchiol Serum, and the highly praised Dewy Lip Treatment. Formulations highlight traditional superherbs such as turmeric, ashwagandha, and saffron, paired with active ingredients like hyaluronic acid and niacinamide.