Canadian retailer known for making custom-made men's suits, shirts, and outerwear accessible through an online and showroom model.
ORIGIN
Canada
PRICE TIER
contemporary
Founded in 2007 by two university students in Vancouver, Canada, Indochino was created to make custom-tailored menswear accessible and affordable. The brand pioneered an online-first, made-to-measure model, allowing customers to design their own suits, shirts, and outerwear by choosing fabrics and customizations. This direct-to-consumer approach, which combines e-commerce with a growing network of physical showrooms across North America, eliminates traditional retail overhead. Customers can get measured professionally in a showroom or submit their measurements online, with each garment then crafted to their specific dimensions in Dalian, China.