indigochino

Founded in 2007 by two university students in Vancouver, Canada, Indochino was created to make custom-tailored menswear accessible and affordable. The brand pioneered an online-first, made-to-measure model, allowing customers to design their own suits, shirts, and outerwear by choosing fabrics and customizations. This direct-to-consumer approach, which combines e-commerce with a growing network of physical showrooms across North America, eliminates traditional retail overhead. Customers can get measured professionally in a showroom or submit their measurements online, with each garment then crafted to their specific dimensions in Dalian, China.

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