A modern Parisian fragrance house reviving a rich heritage with scientifically-advanced, sustainable perfumes.
ORIGIN
France
PRICE TIER
luxury
Infiniment Coty Paris, launched in 2024, represents a bold new chapter for the historic Coty brand, which was originally founded by François Coty in 1904. Envisioned by Coty CEO Sue Nabi and Orveda co-founder Nicolas Vu, the brand reimagines luxury perfumery by merging heritage with scientific innovation. The debut collection features 14 unisex fragrances developed in collaboration with top perfumers from IFF, Firmenich, and Symrise. Central to the collection is the patent-pending “Aura Moléculaire” technology, a process that uses a sugar-derived molecule to prolong the scent’s presence for up to 30 hours.