A French niche fragrance house creating bold, unisex scents that explore the scientific and mystical power of perfume.
ORIGIN
France
PRICE TIER
luxury
Launched in 2015, Initio Parfums Privés is a French fragrance house that positions perfume as an object of power and alchemy. The brand eschews traditional, ingredient-led creation, focusing instead on the scientific and emotional impact of scent, aiming to influence mood and attraction. Rooted in French perfumery but with a mysterious, almost mystical aura, Initio develops fragrances designed to act as a pheromonal force. The brand is known for its potent, often unisex, compositions that blend high-quality natural ingredients with innovative molecules.