innbeauty project

Founded in 2019 by beauty industry veterans Alisa Metzger and Jen Shane, InnBeauty Project was created to fill a void for clean, effective, and accessible skincare. The brand is built on a philosophy of offering complex, high-performance formulas at a value-driven price point, challenging the idea that premium skincare must come with a luxury markup. By sourcing ingredients directly and focusing on multi-active formulations that combine 8-10+ clinically proven ingredients, the brand delivers science-backed products for concerns ranging from acne to aging. Initially targeting Gen Z with its vibrant, colorful packaging and strong TikTok presence, the brand has since found a multi-generational audience that values its transparency and results.

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