Korean beauty brand known for its nature-powered skincare sourced from the pristine volcanic island of Jeju.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in 2000 by Amorepacific, Innisfree is a pioneering Korean beauty brand built on an eco-conscious philosophy. The founder, Sunghwan Suh, was inspired by the natural bounty of South Korea's Jeju Island, establishing it as the heart of the brand's identity. Innisfree harnesses the island's unique ingredients, such as mineral-rich volcanic clusters and specially cultivated green tea, to create effective, accessible skincare. The brand's commitment to nature is evident in its name, borrowed from a W.B. Yeats poem, which evokes a sense of peace and natural simplicity.