British performance sportswear brand known for its pioneering use of graphene for superior grip in all-terrain footwear.
ORIGIN
United Kingdom
PRICE TIER
premium
Forged in the fells of Northern England in 2003, Inov-8 was founded by Wayne Edy, who identified a gap in the market for lightweight, responsive off-road running shoes with exceptional grip. The brand quickly built a reputation among trail and mountain runners for its durable, performance-focused footwear designed to tackle challenging environments. A defining moment in the brand's history was its revolutionary integration of graphene, the world's strongest material, into its rubber outsoles and midsole foam in partnership with The University of Manchester. This innovation, launched in 2018, delivered unprecedented durability and grip, setting a new benchmark in the industry and earning the brand numerous awards.