Japanese lifestyle brand founded by Kazuya Kamenashi, known for its limited-edition apparel and collaborative goods.
ORIGIN
Japan
PRICE TIER
premium
Founded in 2024 by Japanese artist and actor Kazuya Kamenashi, Inside 23 serves as a creative laboratory and lifestyle brand. Rooted in Kamenashi's desire to connect with his audience through tangible, experiential projects, the brand debuted alongside his "experiment No.0" showcase. Inside 23 offers a curated selection of limited-edition apparel, jewelry, and lifestyle goods, such as collaborative tumblers with STTOKE. The brand's aesthetic leans toward understated, versatile designs with subtle personal touches, such as Roman numeral engravings and signature motifs that reflect Kamenashi's identity.