insta360

Insta360 was founded in 2015 in Shenzhen, China, by JK Liu, who initially developed a live-streaming app before pivoting to hardware. The brand has since emerged as a dominant force in the global 360-degree camera market and a formidable challenger in the action camera segment. Known for its "Think bold" mindset, Insta360 produces a range of innovative imaging tools, including the flagship X Series of 360-degree cameras, the modular ONE R, and the thumb-sized GO series. These products are designed to capture immersive, high-resolution footage that can be easily reframed in post-production, appealing to athletes, vloggers, and outdoor enthusiasts.

See more