intelligent change

Founded in 2013 in Toronto by Alex Ikonn and UJ Ramdas, Intelligent Change is a wellness and lifestyle brand built around the philosophy of intentional living. The founders, seeking a simpler and more meaningful approach to daily life after previous entrepreneurial success, launched the brand with a single, science-backed tool: The Five Minute Journal. Rooted in positive psychology, the brand’s core product lines include guided gratitude journals, productivity planners, and mindful lifestyle accessories designed with a clean, minimalist aesthetic.

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