American smart jewelry brand known for discreet, everyday accessories integrated with personal safety technology.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2016 in Massachusetts by Rajia Abdelaziz and Raymond Hamilton, invisaWear was born out of a need for discreet personal safety devices. After a frightening encounter, Abdelaziz sought an alternative to bulky panic buttons, leading to the creation of everyday accessories embedded with emergency alert technology. The brand specializes in smart jewelry—including necklaces, bracelets, and keychains—that conceal a hidden button. When double-clicked, the device instantly sends the wearer's GPS location to pre-selected emergency contacts and can optionally alert 9-1-1 dispatchers.