Clean beauty brand known for its multi-tasking skincare-makeup hybrids and minimalist, age-positive approach.
ORIGIN
United States
Founded in 2019 in Northern California by Michele Gough Baril, a former Smashbox executive who sought solace in nature and horses after industry burnout, Iris&Romeo is a clean beauty brand championing a "less is more" philosophy. The brand is best known for its multi-tasking skincare-makeup hybrids designed to simplify the routines of busy women, particularly those embracing their "power years" of 40 and beyond. Rejecting the "more is more" hustle culture of traditional cosmetics, Iris&Romeo focuses on high-performance, all-in-one essentials that combine clinical-grade skincare actives with sheer, buildable color.