iro

Founded in Paris in 2005 by brothers and former music producers Laurent and Arik Bitton, IRO channels a rock-and-roll sensibility into its collections. The brand was born from a desire to create a wardrobe for the “everyday cool girl,” blending Parisian romanticism with the vintage, rock-inspired spirit of New York and a touch of Japanese playfulness. This unique mix results in a style that is both sophisticated and modern. IRO is best known for its elevated essentials, particularly its expertly crafted leather jackets, which have become a signature. The collections also feature soft knits, tailored outerwear, and distressed denim, all designed with an effortless, edgy aesthetic. The brand primarily targets fashion-conscious women in major cities, but also offers a menswear line.

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