Parisian brand known for its rock-and-roll edge, blending street-style ease with sophisticated leather and denim staples.
ORIGIN
France
PRICE TIER
contemporary
Founded in Paris in 2005 by brothers and former music producers Laurent and Arik Bitton, IRO was born from a desire to create a wardrobe for the “everyday cool girl.” The brand fuses a vintage New York rock spirit with Parisian romanticism, resulting in a style that is both sophisticated and nonchalant. IRO built its identity on foundational materials like distressed leather, premium denim, and soft knits, becoming a go-to for its iconic biker jackets, tailored blazers, and versatile dresses that transition from day to night.