irregular choice

Founded in 1999 in Brighton, England, by Dan Sullivan—who grew up on London's King's Road during the 1970s punk era—Irregular Choice was born as a vibrant rebellion against the neutral, minimalist footwear of the late nineties. The brand is celebrated for its unapologetically maximalist aesthetic, offering highly eccentric footwear, handbags, and accessories. Irregular Choice is best known for its signature "character heels," which feature sculptural bases shaped like unicorns, garden gnomes, and teacups, alongside lavish embellishments, bold floral prints, and intricate embroidery.

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