London-based label known for its relaxed, feminine designs blending Italian eccentricity with modern, wearable style.
ORIGIN
United Kingdom
PRICE TIER
premium
Isa Arfen is a London-based womenswear label founded in 2012 by Italian-born designer Serafina Sama. Drawing inspiration from the eccentric style of the women in her family, Sama developed a brand celebrated for its blend of effortless glamour and a heavy dose of femininity. The collections are known for being both desirable and relatable, combining Italian heritage with a relaxed, modern attitude and a playful approach to proportions. Signature pieces often include high-waisted trousers, statement tops, and dresses with a quirky, aristocratic sensibility.