American lifestyle brand celebrating the legacy of soul icon Isaac Hayes through exclusive apparel and music.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2013 by Isaac Hayes III in Atlanta, Georgia, the Isaac Hayes lifestyle brand serves as the official home for exclusive apparel, art, and music celebrating the legacy of the legendary soul musician. Rooted in the cultural impact of the "Black Moses" era, the brand translates Hayes's iconic 1970s aesthetic—characterized by unapologetic flamboyance, gold chains, and regal silhouettes—into modern streetwear and lifestyle goods.