Subversive beauty brand known for its industrial aesthetic, anatomical packaging, and high-performance, skincare-infused formulas.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2022 by visionary British makeup artist Isamaya Ffrench—known for her work with Byredo, Tom Ford, and stars like Rihanna and Madonna—Isamaya Beauty challenges the sanitized standards of the cosmetics industry. The brand positions itself as "beauty without restraint," rejecting the "no-makeup makeup" trend in favor of bold, industrial, and often provocative aesthetics.