Premium costume jewelry brand blending modern California chic with traditional Indian craftsmanship and Bollywood glamour.
ORIGIN
United States
PRICE TIER
premium
Founded in 2004 by sisters-in-law Gauri and Radhika Tandon, Isharya is a premium costume jewelry brand that bridges the gap between modern California cool and traditional Indian opulence. Born in the San Francisco Bay Area with deep roots in Mumbai, the label was one of the first to popularize high-quality, Indian-inspired statement jewelry for a global audience. The founders, a former intellectual property lawyer and a fashion merchandising graduate, sought to create "accessible luxury"—pieces that offered the grandeur of fine jewelry without the prohibitive price tag.