Australian lifestyle label known for its vibrant, bohemian-print picnic rugs and premium beach accessories.
ORIGIN
Australia
PRICE TIER
premium
Originally launched as Isla In Bloom, a swimwear and accessories brand started in London, ISLA relocated to Sydney, Australia and has since evolved into a premium lifestyle label. The brand announced a pivot away from apparel to focus exclusively on its popular accessories line, reflecting a refined vision centered on outdoor living. Today, ISLA is known for its collection of luxe picnic and beach essentials, including woven and canvas picnic rugs, beach umbrellas, cooler bags, and colorful glassware. Its signature is a vibrant and ultra-feminine aesthetic, defined by unique bohemian and floral prints designed to evoke a sense of joyful, modern femininity.