isle of paradise

Founded in 2018 by celebrity tanning expert Jules Von Hep, Isle of Paradise emerged from his experience creating custom, color-corrected tans for clients. The brand pioneered customizable, skincare-infused self-tanning with its signature color-correcting drops—available in peach, green, and violet—designed to be mixed with moisturizer for a natural-looking glow. Central to its identity is a mission of inclusivity and body positivity; it was one of the first tanning brands to feature a plus-size model in a campaign and champions a message of self-love and confidence. All products are 100% vegan, cruelty-free, and formulated with plant-based ingredients like avocado and chia seed oil. In early 2025, Von Hep announced he was stepping back from the brand, which continues under its parent company, Future Beauty Labs.