Scottish independent label known for its maximalist, sequin-heavy designs and strong commitment to body positivity.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2012 by Samantha Paton in Dundee, Scotland, Isolated Heroes is an independent fashion label that champions maximalist design and radical body positivity. Originally launched as a graduate project, the brand quickly gained a cult following for its kaleidoscopic aesthetic, characterized by vivid clashing colors, faux fur, and signature hand-embellished sequins. Paton, who recognized a gap in the market for vibrant, plus-size fashion, built the brand around inclusivity, offering sizes from UK 6 to 28.