isolated heroes

Founded in 2012 by Samantha Paton in Dundee, Scotland, Isolated Heroes is an independent fashion label that champions maximalist design and radical body positivity. Originally launched as a graduate project, the brand quickly gained a cult following for its kaleidoscopic aesthetic, characterized by vivid clashing colors, faux fur, and signature hand-embellished sequins. Paton, who recognized a gap in the market for vibrant, plus-size fashion, built the brand around inclusivity, offering sizes from UK 6 to 28.

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