it cosmetics
A problem-solving beauty brand, developed with plastic surgeons, known for its skincare-infused, full-coverage makeup.
ORIGIN
USA
PRICE TIER
premium
IT Cosmetics was founded in 2008 by former TV news anchor Jamie Kern Lima, who struggled to find products that could withstand studio lights while addressing her rosacea. This personal challenge inspired her to create a line of makeup that offers full coverage with a skin-loving philosophy. Developed in partnership with plastic surgeons and dermatologists, the brand’s core mission is to provide clinically proven, problem-solving formulas that deliver visible results and boost confidence. The brand name itself, IT, stands for Innovative Technology, reflecting its commitment to advanced, anti-aging ingredients.
Featured Items
Pillow Lips Solid Serum Lip Gloss
$28.00
Confidence In A Gel Cream Moisturizer
$49.00
CC+ Cream Illumination with SPF 50+
$39.00
Mini Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
$14.00
Confidence in a Cream® Barrier Boost Skin Repair Daily Moisturizer
$49.00
Brow Power Universal Eyebrow Pencil
$26.00
Bye Bye Under Eye Bags Daytime Treatment
$42.00
CC+ Airbrush Perfecting Powder Foundation
$42.00
Pillow Lips Solid Serum Lip Gloss
$28.00
Confidence In A Gel Cream Moisturizer
$49.00
CC+ Cream Illumination with SPF 50+
$39.00
Mini Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
$14.00
Confidence in a Cream® Barrier Boost Skin Repair Daily Moisturizer
$49.00
Brow Power Universal Eyebrow Pencil
$26.00
Bye Bye Under Eye Bags Daytime Treatment
$42.00
CC+ Airbrush Perfecting Powder Foundation
$42.00