italic
A direct-to-consumer marketplace offering unbranded home goods, apparel, and accessories made in the same factories as luxury brands.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2018 by Jeremy Cai, whose family background is in manufacturing, Italic is a Los Angeles-based online marketplace built on a disruptive premise: luxury-quality goods without the logos. The company partners directly with the same manufacturers that produce for high-end brands like Celine, Prada, and Burberry, offering a curated selection of products at a fraction of the retail price by eliminating the brand markup. Initially launched with a waitlist of over 100,000, Italic’s model gives consumers access to well-crafted items—from cashmere sweaters and leather handbags to cookware and bedding—based on quality rather than brand prestige.
Featured Items
Capri 2-Piece Bath Towel Set
$149.00
Capri 2-Piece Bath Towel Set
$149.00
Learn More
Start-Up Pitches Luxury Goods, Minus the Brand
This article from 2018 details the launch of Italic, explaining its disruptive business model of offering unbranded luxury goods directly from the same manufacturers used by high-end brands. It's a foundational piece on the brand's premise and initial strategy.
Founders File: Italic, A New Market Democratizing Luxury
In this interview, founder Jeremy Cai discusses his family background in manufacturing, his vision for Italic, the evolution of its membership model, and the company's core ethos of making quality goods more accessible.
Jeremy Cai, CEO of Italic, a Luxury E-Commerce Explains Why Shoppers Love Luxury without Labels
This recent interview with CEO Jeremy Cai covers Italic's growth, the expansion of its product line, its best-selling items, and the strategic focus for 2024 on simplification and enhancing customer experience.